METHODOLOGY

Sample

 Conducted nationally among 526 parents /guardians of children aged 5 – 15 years.

 Respondents were selected via a random sample process which included:

– a quota being set for each capital city and non-capital city area, and within each of these areas, a quota being set for groups of statistical divisions or subdivisions;

– random selection of household telephone numbers using random digit dialling (RDD);

– random selection of an individual in each household by a “last birthday” screening question.

Interviewing

 Conducted by telephone over the period of 15 – 17 & 22 – 24 August, 2008, by fully trained and personally briefed interviewers.

 To ensure the sample included those people who tend to spend a lot of time away from home, a system of call backs and appointments was incorporated.

Weighting

 To reflect the population distribution, results were post-weighted to Australian Bureau of Statistics data on age, highest level of schooling completed, sex and area.

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