METHODOLOGY
Sample
ï‚§ Conducted nationally among 526 parents /guardians of children aged 5 – 15 years.
ï‚§ Respondents were selected via a random sample process which included:
– a quota being set for each capital city and non-capital city area, and within each of these areas, a quota being set for groups of statistical divisions or subdivisions;
– random selection of household telephone numbers using random digit dialling (RDD);
– random selection of an individual in each household by a “last birthday” screening question.
Interviewing
ï‚§ Conducted by telephone over the period of 15 – 17 & 22 – 24 August, 2008, by fully trained and personally briefed interviewers.
ï‚§ To ensure the sample included those people who tend to spend a lot of time away from home, a system of call backs and appointments was incorporated.
Weighting
ï‚§ To reflect the population distribution, results were post-weighted to Australian Bureau of Statistics data on age, highest level of schooling completed, sex and area.
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